You and I both know that a 3-par golf course is not also the exact location of a 10,000 square foot manufacturing facility, but holy hell, did Google ever love dragging the map marker for a particular client back to that sand trap over and over again. I blamed Google as a whole for this tragedy, and started a list of the top 700 reasons why Google makes me want to quit my Internet job and become a [carpenter] [Olympic-level table-tennis player] [tree planter].
You can see that location (A) is at the entrance for the golf course on 118A Avenue. The business address for the client is 18550 118A Avenue NW. You’ll also notice that the nearest cross-street is 199 Street NW – which is a far cry from the actual cross street of 185 Street NW.
I assumed it was Google glitching and misplacing the marker over and over again, no matter how many times I dragged it to its rightful spot. Two things that inhibit real progress: blaming and assuming.
I wanted this fixed because obviously I couldn’t just let Google beat me. I needed this fixed because the look on the client’s face was so devastated when I told her that Google was beating me. I did a null submit. I used map maker. I filed a ticket. I asked Dana to fix it for me. I searched to see if another soul out there was suffering a similar plight.
Then I was struck by a terrible fear. What if I had lobbed an incorrectly formatted address into a citation I built for this client? Disaster! I immediately started combing through all of the work I had done for this account earlier in the year and found no errors. Yeah that’s right, one of the things we do really well at Kick Point is high-quality citation building. Interested?
Eventually, on the third SERP (Search Engine Results Page) for a search of the company name, I found it. I finally found the culprit. Industry Canada.
After spending three years battling with the government over immigration forms, this was really just the icing on the cake that is Canada.
I had been baffled about Google not understanding that there was a huge difference between 199 Street and 185 Street just because they both cross different 118 A Avenues. I mean, surely the postal code must count for something right? Turns out, maybe not so much. Unit 18550 118A Avenue. Ah!
I spoke with the client to explain the address error, and she got in touch with her Industry Canada contact. Then it just took five business days for the address to be corrected.
After the correct address was live I went back to the map and pulled the pin to the correct location again. I could do it with my eyes closed at that point. Muscle memory.
I woke up the next morning and raced to my computer to check on the map. TOO SOON, no change. Sigh.
Anyways, shortly after that I left for Christmas Vacation and promptly forgot about everything that wasn’t $1.20 beers, sunshine, and this super cute (dead) puffer fish.
Guess what I came home to? A plant that survived three weeks without me and the map marker in the correct location! Best trip ever!
When David Mihm wrote about the Local Search Ecosystem last May, he suspected that Google was using Industry Canada data to validate its information and our experience certainly supports that theory. So instead of pulling a pin around a Google map day in, day out until you go crazy, take a quick stop by your Industry Canada listing and make sure it’s correct!