We all know that a Par-3 golf course is not also the exact location of a 10,000 square foot manufacturing facility, but that didn't stop Google from dragging the map marker for a client back to that sand trap over and over again.
You can see that location (A) is at the entrance for the golf course on 118A Avenue. The business address for the client is 18550 118A Avenue NW. You’ll also notice that the nearest cross-street is 199 Street NW — which is a far cry from the actual cross street of 185 Street NW.
We assumed it was Google glitching and misplacing the marker over and over again, no matter how many times we dragged it to its rightful spot. Two things that inhibit real progress: blaming and assuming.
We wanted this fixed because we don’t like when Google wins. We needed this fixed because the look on the client’s face was so devastated when we told her what was happening. We did a null submit. We used map maker. We filed a ticket. We searched to see if another soul out there was suffering a similar plight.
Then we were struck by a terrible fear. What if we had lobbed an incorrectly formatted address into a citation that we built for this client? Disaster! We immediately started combing through all of the work we had done for this account earlier in the year and found no errors.
Eventually, on the third SERP (Search Engine Results Page) for a search of the company name, we found it. We finally found the culprit. Industry Canada.
We had been baffled about Google not understanding that there was a huge difference between 199 Street and 185 Street just because they both cross different 118 A Avenues. Surely the postal code must count for something right? Turns out, maybe not so much. Unit 18550 118A Avenue. Ah!
We spoke with the client to explain the address error, and she got in touch with her Industry Canada contact. Then it just took five business days for the address to be corrected.
After the correct address was live we went back to the map and pulled the pin to the correct location again. Within a couple of weeks, the pin was permanently in the correct place!
When David Mihm wrote about the Local Search Ecosystem last May, he suspected that Google was using Industry Canada data to validate its information and our experience certainly supports that theory. So instead of pulling a pin around a Google map day in, day out until you go crazy, take a quick stop by your Industry Canada listing and make sure it’s correct!
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