Speaking

Speaking engagements are opportunities to share marketing advances, discuss new techniques, and solve puzzles with groups of people who share some common goals.

It’s important to us to contribute to the marketing industry as a whole, and we welcome the opportunity to be considered as session leaders, panel members, and/or speakers at your event or conference. Our upcoming and past speaking engagements are available below.

If you have questions about a past deck or would like to discuss a new opportunity, please get in touch.

Upcoming Events

January 25th, 2017 | 7:40pm
| Dublin, Ireland

Dana will answer the question — “Who are we writing for?” Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with.

February 7th, 2017 | 10:00am
| Toronto, ON

Magazines Canada’s Business Media Leadership Summit is the only Canadian event for senior business media executives. Leaders from across Canada’s business media spectrum gather to share their experiences, learn from each other and capture the essentials required for success in today’s B2B environment, with a focus on discussing common issues and challenges, exploring partnerships and developing new business strategies.

March 7th, 2017 | 5:30pm
| University of Alberta Faculty Club, Edmonton, AB

Dana DiTomaso will be joining this panel discussion on the hows and whys of starting and owning a business in Alberta. In the age of technology, many new businesses are emerging from the fields of science, technology, engineering, and mathematics (STEM). With this in mind, the event is geared towards students and professionals in STEM, although not limited to these fields, and provides insight into how entrepreneurship might be relevant to them in the future.

Previous Events

WordPress Edmonton
January 2017
| Startup Edmonton, Edmonton, AB
Facing Facebook
November 2016
| Edmonton & Calgary
MozCon
September 2016
| Seattle, WA
WordCamp Calgary
May 2016
| Calgary, AB
Introduction to Analytics
April 2016
| Edmonton, AB
iMedia
March 2016
| Robbins Health Learning Centre, MacEwan University, Edmonton AB
Confluence — Yes, You Can Make Brand Strategy Happen
September 2015
| Oklahoma City, OK
MozCon — How to Make Your Marketing Match Your Reality
July 2015
| Washington State Convention Centre
Local U Advanced — Local Landing Pages: What Really Works & At the Intersection of Local and Social
June 2015
| Minneapolis, MN
Local U — Understanding Web Analytics
May 2015
| Edmonton, AB
Local U — How Do I Social?
May 2015
| Edmonton, AB
iMEDIA — How Do I Newsletter?
March 2015
| Edmonton, AB
Local Up — Don’t Just Show Up, Stand Out
February 2015
| Seattle, WA
State of Search — Paying For It In Local
November 2014
| Dallas, TX
MozCon — Prove Your Value
July 2014
| Seattle, WA