Dana presented at Local University Edmonton today — here's her slides and additional resources.
Understanding Web Analytics
To set up the Google Dashboard that Dana mentioned in her talk, follow these steps:
1. Log into your Google Analytics account.
2. Click this link to import the “By City” custom report.
3. Now, based on how you’ve set up your goals, you have two dashboards to choose from:
- If you have an e-commerce website and track revenue, use this dashboard.
- If you are tracking goals but not revenue, use this dashboard.