Motion graphics are a powerful thing. The perfect mixture of visual and auditory elements will communicate your message effectively and encourage positive emotions from your audience — this helps connect them to your brand.
Content needs to be accessible in order to be useful, and motion graphics are easy to digest and give you the perfect opportunity to share a large amount of information in a short amount of time. A motion graphic can be used to share:
Instead of writing a long-winded article on any of the above, you can inform and entice your audience with sound and imagery — a much more appealing option for today’s short attention-spanned society. Have you noticed how hard Google is hitting us with the “micro-moment movement” (and acting like they discovered it…)? It’s true though; we experience the world in very short bursts.
"Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences." — Google Mothership
Videos are incredibly shareable. The Facebook newsfeed algorithm is to the world what the Roadrunner was to Wylie Coyote. It often feels like it’s one step ahead, but one thing we know for sure is that video wins on Facebook. Especially short explanatory videos! And remember, developing video content for your YouTube channel means that you are taking advantage of the opportunity to be featured on the world’s second-largest search engine.
When creating your motion graphic, we first work with you to understand your business goals and define your main objective. Once identified, we then determine the best way to visually communicate your message by outlining a script and picking a suitable aesthetic style for the motion graphic. With your input, we then refine the script to be as to the point as possible (while still being impactful), and then create a storyboard to fit the script. All that’s left after that is the fun part: bringing your message to life via animation — and accompanying that with captivating audio (whether that means a voice-over or a stunning soundtrack).
As with all of the marketing projects we partner with clients on, we make motion graphics to help solve your business goals. This means that in addition to producing the technical and creative parts of your videos, we also develop a strategy for promotion and address which metrics need to be reported on to quantify the video’s success and value.