If you're starting a new business, suffering from “marketing debt,” battling tough competition in your market, or recovering from a Google algorithm penalty, paid digital marketing should be a part of your marketing strategy. There are many different Search Engine Marketing (SEM) options available, including pay-per-click (PPC) ads on Google/Bing/Yahoo, video ads, display ads, and remarketing ads.
We have four Google AdWords-certified people at Kick Point. That means that one time Google sent us a balsa wood “paper” airplane that broke on its first trip off of our loft. It also means that we got a badge to display on our website to signify to potential clients that we are Google Partners. Woohoo.
We like to think of this a bit differently, though. Passing a Google test doesn’t make you an expert. It makes you someone who passed a reading comprehension test. We act as your advocate when dealing with Google (and other SEM outfits). This means that our top concerns are writing focused ads, developing eye-catching creative, and setting bids and budgets in order to maximize your value, not Google’s revenue. We aren’t Google’s partner — we’re your partner.
When you build a campaign with care, things like this don’t happen:
Negative keywords matter. — Confused Dog Owner Searching For Local Groomer
There are many moving pieces behind strong PPC ads, and very few characters available to get your point across. We make each of those characters work for you. It’s important to use relevant calls-to-action, while also keeping your brand voice front and center in all of your paid advertising. To do this, we build an advertising strategy to address your business goals and then we make sure that all of the ad pieces we create for you are executing on that strategy.