Site Performance Dashboard for Google Analytics
Custom dashboard free for you.

I'm putting together my talk for WordCamp Edmonton on site speed and I'd like to give away a little thing I'm working on for my presentation. It's a custom dashboard for Google Analytics that gives you an at-a-glance view of your site performance.

To add the dashboard to your account, make sure that you’re signed into your Google Analytics account and click here to access it, then choose what profile you want to add it to. You’ll then see it under Home, then Dashboards (on the left).

UPDATE: I strongly recommend adding the following piece of code to your Google Analytics tracking so that you can track a larger sample of visits. If you get less than 10,000 pageviews a month, than I recommend setting this parameter to 100, to sample all the visits. Otherwise, 20% or 5% of your visits should be fine.

Add this code

Here’s the widgets:

  • Average Server Response Time: How long it takes, on average, for your server to respond to a request by a visitor. This includes the network time from where the visitor is to your server. If you have a lot of international visitors, you may want to break this down more and look at server response time by country. I may include this widget in the future along with a custom report.
  • Average Domain Lookup Time: How long the DNS lookup took for this page. This should be tiny. If it’s big, you have some weird DNS issues going on. If you don’t know what DNS is, here’s a one sentence explanation: DNS is the system that turns named URLs (like into the IP address where the site is kept (like
  • Average Page Load Time: How long it takes, on average, for any page on your site to load. There’s a lot of variability in these numbers so I’ve broken it down in a few charts as well.
  • Visitor Caching Info: A comparison of load times for new visitors versus returning visitors. Returning visitors should have a slower load time, in theory, as their computer may have already cached important pages.
  • Load Time for Popular Pages: Load times for your top 10 pages by visitor count. This is a good place to start seeing what’s slowest and figuring out what’s on that page that’s making it so much slower than the others.
  • Load Time by Browser: This can help you identify any browser-specific quirks that can cause loading speed differences between browsers.
  • Mobile Load Time: Average load time for mobile devices only. This likely won’t show a lot of data unless you’ve increased the sample size as I noted above.
  • Mobile Device Usage: No speed data (as per my earlier note) but it will tell you the top 5 mobile devices visiting your site and give you a starting point for further testing.

Google also has a nice chart outlining exactly what happens between a visitor requesting a page and the page showing up in their web browser:

Thanks, Google.

You can find that chart plus some more details on their site speed metrics and how to interpret them here.

Let me know if you find this dashboard useful! I’ll be refining it and likely adding one or two more items as I work on my presentation, so I would love to hear your feedback.

  • Maitreya Dwaipayan

    Nice article. I added the dashboard few days back but my avg. page load time, avg domain look-up and all other data are coming as 0. Any idea what could be the reason? Am I missing some step?

    Leave a reply
    • Dana DiTomaso

      Did you change the sample rate as indicated at the beginning? If you only just made the change, you’ll need to wait for more data to come in before you start to see numbers.

      Leave a reply

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