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by Dana DiTomaso

Resources for Local University Edmonton

Illustration of sliders

Dana presented at Local University Edmonton today — here are her slides and additional resources.

Understanding Web Analytics

To set up the Google Dashboard that Dana mentioned in her talk, follow these steps:

  1. Log into your Google Analytics account.
  2. Import the “By City” custom report here.
  3. Now, based on how you’ve set up your goals, you have two dashboards to choose from:

If you have an e-commerce website and track revenue, use this dashboard. If you are tracking goals but not revenue, use this dashboard.


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