THE BLOG

Before You Fire Your Ads Agency for AI, Read This

Every "fire your agency, use AI instead" post skips the same question: who catches it when the AI is confidently, politely wrong?
Brittany Zerr
Brittany Zerr
July 28, 2026

Making the Most of Your $500 Google Ads Credit

Are you taking advantage of Google Ads free $500 dollar credit? Discover the best ways to spend it wisely and boost your marketing efforts.
Kick Point logo
Kick Point
August 19, 2024

How to Get All Your Business Locations to Rank For Branded Searches in Google Maps & the Local Pack

Struggling to rank your business locations for branded searches on Google Maps & the Local Pack? These 8 steps can help increase visibility for your Google Business Profiles.
Liz Linder
Elizabeth Linder
April 4, 2024

Local SEO Low Hanging Fruit: 11 Tactics to Improve Your Visibility

Building a strong local presence takes time but there are quick wins businesses can leverage to improve visibility. Here are 11 easy tactics!
Laura Salter
Laura Salter
June 27, 2023

9 Google Ads Mistakes That Are Hurting Your Business

Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
Brittany Zerr
Brittany Zerr
June 12, 2023

How To Get Your Client On Board With A Local Link Building Strategy

Link-building is hard work! Learn how to get your client on board to make the process a lot easier for everyone involved.
Liz Linder
Elizabeth Linder
September 13, 2022

What Is Web Accessibility And Why Does It Matter?

Start incorporating accessibility into your web projects for a positive user experience.
Amy McIlwaine Headshot
Amy McIlwaine
May 19, 2022

What If You Couldn’t Search the Internet in Your Own Language?

September 30th, 2021 is Canada’s first National Day for Truth and Reconciliation, and we wanted to address one of the Truth and Reconciliation Commission’s Calls to Action that deals with languages.
Kick Point logo
Kick Point
September 28, 2021

How To Avoid A Google Business Profile Suspension By Thinking About Your Customers First!

GMB shouldn’t be this complicated! Accurately fill out your business information in GMB with these 7 customer-first focused questions.
Liz Linder
Elizabeth Linder
November 4, 2020

Celebrate Your Wins and Partnerships

Trust builds marketing partnerships that last. Trust leads to projects that get rewarded because they achieve business goals.
Kick Point logo
Kick Point
April 20, 2020

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