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What If You Couldn’t Search the Internet in Your Own Language?

Cree characters read: tapwewin, which translates to: 'the truth'
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Gifts for the Discerning Graphic Designer in Your Life

Shopping for a fussy creative can be a daunting task — this list is here to help you!

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Cree characters read: tapwewin, which translates to: 'the truth'

What If You Couldn’t Search the Internet in Your Own Language?

September 30th, 2021 is Canada’s first National Day for Truth and Reconciliation, and we wanted to address one of the Truth and Reconciliation Commission’s Calls to Action that deals with languages.

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The number 400 with fireworks exploding in the background

400 Links to Celebrate our 400th Newsletter

What started as a joke idea for celebrating our 400th newsletter turned into this post — 400 links, themed randomly by each of us.

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An illustrated construction barrier in front of a business store front and a map

How To Avoid A Google My Business Suspension By Thinking About Your Customers First!

GMB shouldn’t be this complicated! Accurately fill out your business information in GMB with these 7 customer-first focused questions.

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An illustrated dog holds a gold quill in its mouth

Celebrate Your Wins and Partnerships

Trust builds marketing partnerships that last. Trust leads to projects that get rewarded because they achieve business goals.

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An illustrated red canoe, two axes, and an Instant Pot

Team Building Activities for Small Teams

Team building can bring your team together! Learn about our favourite team building experiences in Edmonton.

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An SVG file sits in front of the Squarespace logo

How to Add an SVG Logo to Your Squarespace Website

SVGs look crisp at any resolution which makes them a great option for logo files on your website. Squarespace doesn’t make adding them easy, but it is possible. This will help you do that.

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An slice of pepperoni pizza between two scorecards, one reading 16/20 and the other reading 12/20

Edmonton Pizza Reviewed By Judgemental Digital Marketers

We ate and scored pizza from our favourite pizza places in Edmonton!

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Two people paddling a canoe in opposite directions

Why Should You Start Projects with a Goal Charter?

What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?

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9 Google Ads Mistakes That Are Hurting Your Business

Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.

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Content Consumption: Go Beyond Pageviews

If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.

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A pair of red boxing gloves

9 Ways To Make Your Content More Impactful

You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.

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Horn-rimmed clubmaster glasses

The Readability Formula: Making Your Website Easy-to-Read

Customers and clients don’t like to struggle: give them a comfortable reading experience, and they’re more likely to give you more of their time.

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Illustration of a title tag and meta description in a Google search result.

How to Change Title Tags and Meta Descriptions in Squarespace

Squarespace is an excellent platform — but you need to go beyond the default settings to make sure that your site is sound in terms of SEO.

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A Dumpster Fire emoji with the word

Why You Shouldn’t Use AdWords Express

Think you can trust Google to manage your online advertising for you? Think again.

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illustrated Comedy and Tragedy Masks in yellow and blue

There is Magic in Storytelling (and in Speedy Websites)

How do you design and build a website that sees a 4000% spike in traffic over a single two-week period each year? 🤔

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illustration for an https migration with a duck wearing goggles

How to Avoid a Bad https Migration

We've seen some gross examples of poorly executed https migrations. Read this and stay safe!

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A ticket for Lord Huron, a football, a passport, a degree, a tablet playing Orange is the New Black and a Whole Foods Market bag.

Personas Make Your Marketing Stronger

Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.

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Illustration of a crane removing a blue square from a computer screen.

So You Need a (New) Website

It's time to put on your thinking cap!

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Illustration of link icons shaped like Olympic rings

The Link Building Olympics

Because gold doesn't happen overnight.

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A computer screen with wings floats in the air

Migrating Posts from Craft CMS to WordPress

Without ripping through your entire budget.

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Illustration of the word Brand surrounded by a planet with rings, the moon, and four stars.

Live Your Values

Stop making decisions that end up causing problems. Cultivate your brand values and they will be your guidepost for everything.

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Social Media User Experience (SMUX)

Your market deserves better.

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How To Give Design Feedback

Go beyond "I don't like this" and provide effective feedback to make design projects successful.

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How Social Media is Ruining Your Business

Avoid embarrassment by creating a social media presence that represents your brand.

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Illustration of a video camera with a bar graph on it.

12 Days of 2015’s Best Digital Marketing Content

Unsurprisingly, this was another fast-paced year in the industry. Enjoy some of the year's stand-out content right here.

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An illustration of candy M&Ms, a People magazine cover, and the Queen's crown.

Meet Sarah!

But don't be intimidated by her, even though she knows Beyoncé and Angelina.

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Produce Annual Reports That Attract People, Instead of Alienating Them

A dynamic website full of data that people will actually read? Yes please.

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How to Take a Decent Head Shot Using Your Phone

Because sometimes, you gotta work with what you've got.

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How to Conquer Google My Business

Hint: it isn't always as easy as it should be.

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Illustration of a movie clapboard.

The Power of Video and Motion Graphics

Why you should be utilizing this visual medium.

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A Harry Potter book, a game controller, popcorn, food, and a flag for Japan

Introducing Brittany!

Meet the newest (and most on fleek) member of the KP team.

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Illustration of grain fields and mountains with a banner that says #ABVOTE

#abvote — A Wrap Up of the “Hashtag Election”

We take a look at the use of hashtags in this election.

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Illustration of a digital marketing newsletter wearing a party hat. A banner reads 100th Newsletter!

Kick Point’s 100th Newsletter

A look back on the last 100 newsletters.

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Kick Point’s CFL Social Media Report Card — Grey Cup Edition

The Grey Cup happened! And it was sad if you weren’t a Stampeders fan.

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Kick Point’s CFL Social Media Score Card — Week 22

What Happened During Week 22 — Eastern & Western Finals!

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Kick Point’s CFL Social Media Score Card — Week 21

It’s Friday and that means it’s time for another CFL social media score card!

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Kick Point’s CFL Social Media Score Card — Week 20

On the field there’s always a winning team, but is that true on the internet?

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Kick Point’s CFL Social Media Score Card — Week 19

On the field there’s always a winning team, but is that true on the internet?

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Illustration of a digital marketing newsletter

CASL Survey — The Results Are In

Canada’s anti-spam law (CASL) came into effect on July 1st 2014.

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CASL, One Month Later (Survey!)

Although we’re only a month in, we’ve already emailed our list 4 times.

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Illustration of Canada's Parliment building

5 Reasons Why Canada’s Anti-Spam Legislation is a Blessing for Marketers

We all need to take a big breath here. This is not an emergency, do not sound the alarm.

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Your Impressions Don’t Impress Me Much

One of the most ubiquitous metrics in the digital marketing word is the “impression”.

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Illustration of the LinkedIn Icon

Canada is on LinkedIn. Why aren’t you advertising there?

Marketing on LinkedIn is relatively inexpensive since there aren’t a lot of people doing it, and the targeting you can use is impressive.

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SearchFest 2014 — Beyond Citations

Review Dana's slides from SearchFest!

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MozCon 2013 — Next Level Local Tactics: Making Your SEO Stand Out

Here are the slides from Dana's talk at MozCon 2013 - Next Level Local Tactics: Making Your SEO Stand Out.

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Illustration of a green map with a red location marker

Industry Canada Listings Affect Google Map Markers

Take a quick stop by your Industry Canada listing and make sure it’s correct!

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An illustrated ruler marked from 0 to 5 that says Useless Units (UU)

Utterly Arbitrary Metrics

Once you have real metrics, then you can start making goals that matter based on patterns that you find.

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Illustration of a dashboard with gauges

Site Performance Dashboard for Google Analytics

Freebie: a custom dashboard for Google Analytics that gives you an at-a-glance view of your site performance.

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Yellow Pages phone book illustration

Yellow Pages Has A Bad Case of FUD

We've all been victims of FUD - fear, uncertainty, and doubt. It's a shady tactic and one that we hope most people see through.

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