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Gifts for the Discerning Graphic Designer in Your Life

Gifts for the Discerning Graphic Designer in Your Life

Shopping for a fussy creative can be a daunting task — this list is here to help you!

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How to Change Title Tags and Meta Descriptions in Squarespace

Squarespace is an excellent platform — but you need to go beyond the default settings to make sure that your site is sound in terms of SEO.

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Why You Shouldn’t Use AdWords Express

Think you can trust Google to manage your online advertising for you? Think again.

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There is Magic in Storytelling (and in Speedy Websites)

How do you design and build a website that sees a 4000% spike in traffic over a single two-week period each year? 🤔

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How to Avoid a Bad https Migration

We've seen some gross examples of poorly executed https migrations. Read this and stay safe!

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Personas Make Your Marketing Stronger

Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.

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So You Need a (New) Website

It's time to put on your thinking cap!

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The Link Building Olympics

Because gold doesn't happen overnight.

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Migrating Posts from Craft CMS to WordPress

Without ripping through your entire budget.

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A Wild Natalie Appeared!

She used "optimize" — it was super effective.

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Live Your Values

Stop making decisions that end up causing problems. Cultivate your brand values and they will be your guidepost for everything.

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Tammy In Da House!

And the hoodie-to-employee ratio has increased!

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Social Media User Experience (SMUX)

Your market deserves better.

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How To Give Design Feedback

Go beyond "I don't like this" and provide effective feedback to make design projects successful.

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How Social Media is Ruining Your Business

Avoid embarrassment by creating a social media presence that represents your brand.

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AJ Works Here Now

And our water and electricity costs have skyrocketed, because she drinks tea constantly.

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12 Days of 2015’s Best Digital Marketing Content

Unsurprisingly, this was another fast-paced year in the industry. Enjoy some of the year's stand-out content right here.

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Meet Sarah!

But don't be intimidated by her, even though she knows Beyoncé and Angelina.

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Produce Annual Reports That Attract People, Instead of Alienating Them

A dynamic website full of data that people will actually read? Yes please.

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How to Take a Decent Head Shot Using Your Phone

Because sometimes, you gotta work with what you've got.

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How to Conquer Google My Business

Hint: it isn't always as easy as it should be.

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The Power of Video and Motion Graphics

Why you should be utilizing this visual medium.

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Introducing Brittany!

Meet the newest (and most on fleek) member of the KP team.

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#abvote — A Wrap Up of the “Hashtag Election”

We take a look at the use of hashtags in this election.

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Kick Point’s 100th Newsletter

A look back on the last 100 newsletters.

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Meet Meagan!

The newest Digital Strategist to join Kick Point.

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Kick Point’s CFL Social Media Report Card — Grey Cup Edition

The Grey Cup happened! And it was sad if you weren’t a Stampeders fan.

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Kick Point’s CFL Social Media Score Card — Week 22

What Happened During Week 22 — Eastern & Western Finals!

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Kick Point’s CFL Social Media Score Card — Week 21

It’s Friday and that means it’s time for another CFL social media score card!

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Kick Point’s CFL Social Media Score Card — Week 20

On the field there’s always a winning team, but is that true on the internet?

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Kick Point’s CFL Social Media Score Card — Week 19

On the field there’s always a winning team, but is that true on the internet?

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CASL Survey — The Results Are In

Canada’s anti-spam law (CASL) came into effect on July 1st 2014.

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CASL, One Month Later (Survey!)

Although we’re only a month in, we’ve already emailed our list 4 times.

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5 Reasons Why Canada’s Anti-Spam Legislation is a Blessing for Marketers

We all need to take a big breath here. This is not an emergency, do not sound the alarm.

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Your Impressions Don’t Impress Me Much

One of the most ubiquitous metrics in the digital marketing word is the “impression”.

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Canada is on LinkedIn. Why aren’t you advertising there?

Marketing on LinkedIn is relatively inexpensive since there aren’t a lot of people doing it, and the targeting you can use is impressive.

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SearchFest 2014 — Beyond Citations

Review Dana's slides from SearchFest!

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MozCon 2013 — Next Level Local Tactics: Making Your SEO Stand Out

Here are the slides from Dana's talk at MozCon 2013 - Next Level Local Tactics: Making Your SEO Stand Out.

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Industry Canada Listings Affect Google Map Markers

Take a quick stop by your Industry Canada listing and make sure it’s correct!

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Utterly Arbitrary Metrics

Once you have real metrics, then you can start making goals that matter based on patterns that you find.

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Site Performance Dashboard for Google Analytics

Freebie: a custom dashboard for Google Analytics that gives you an at-a-glance view of your site performance.

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Yellow Pages Has A Bad Case of FUD

We've all been victims of FUD - fear, uncertainty, and doubt. It's a shady tactic and one that we hope most people see through.

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