Beyond Page Views: Evaluating Content Success
Are page view metrics telling you everything you need to know about content success?
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What is web accessibility and why does it matter?
Start incorporating accessibility into your web projects for a positive user experience.
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Gifts for the Discerning Graphic Designer in Your Life
Shopping for a fussy creative can be a daunting task — this list is here to help you!
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What If You Couldn’t Search the Internet in Your Own Language?
September 30th, 2021 is Canada’s first National Day for Truth and Reconciliation, and we wanted to address one of the Truth and Reconciliation Commission’s Calls to Action that deals with languages.
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400 Links to Celebrate our 400th Newsletter
What started as a joke idea for celebrating our 400th newsletter turned into this post — 400 links, themed randomly by each of us.
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How To Avoid A Google My Business Suspension By Thinking About Your Customers First!
GMB shouldn’t be this complicated! Accurately fill out your business information in GMB with these 7 customer-first focused questions.
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Agile-ish: How we adopted some Agile principles into our custom WordPress web design process
You can too!
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Celebrate Your Wins and Partnerships
Trust builds marketing partnerships that last. Trust leads to projects that get rewarded because they achieve business goals.
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Team Building Activities for Small Teams
Team building can bring your team together! Learn about our favourite team building experiences in Edmonton.
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How to Add an SVG Logo to Your Squarespace Website
SVGs look crisp at any resolution which makes them a great option for logo files on your website. Squarespace doesn’t make adding them easy, but it is possible. This will help you do that.
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Edmonton Pizza Reviewed By Judgemental Digital Marketers
We ate and scored pizza from our favourite pizza places in Edmonton!
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Why Should You Start Projects with a Goal Charter?
What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?
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9 Google Ads Mistakes That Are Hurting Your Business
Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
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Content Consumption: Measuring Content Performance
If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.
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9 Ways To Make Your Content More Impactful
You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.
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The Readability Formula: Making Your Website Easy-to-Read
Customers and clients don’t like to struggle: give them a comfortable reading experience, and they’re more likely to give you more of their time.
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How to Change Title Tags and Meta Descriptions in Squarespace
Squarespace is an excellent platform — but you need to go beyond the default settings to make sure that your site is sound in terms of SEO.
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Why You Shouldn’t Use AdWords Express
Think you can trust Google to manage your online advertising for you? Think again.
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There is Magic in Storytelling (and in Speedy Websites)
How do you design and build a website that sees a 4000% spike in traffic over a single two-week period each year? 🤔
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How to Avoid a Bad https Migration
We've seen some gross examples of poorly executed https migrations. Read this and stay safe!
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Personas Make Your Marketing Stronger
Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.
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Live Your Values
Stop making decisions that end up causing problems. Cultivate your brand values and they will be your guidepost for everything.
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How To Give Design Feedback
Go beyond "I don't like this" and provide effective feedback to make design projects successful.
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How Social Media is Ruining Your Business
Avoid embarrassment by creating a social media presence that represents your brand.
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12 Days of 2015’s Best Digital Marketing Content
Unsurprisingly, this was another fast-paced year in the industry. Enjoy some of the year's stand-out content right here.
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Produce Annual Reports That Attract People, Instead of Alienating Them
A dynamic website full of data that people will actually read? Yes please.
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How to Take a Decent Head Shot Using Your Phone
Because sometimes, you gotta work with what you've got.
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#abvote — A Wrap Up of the “Hashtag Election”
We take a look at the use of hashtags in this election.
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Kick Point’s CFL Social Media Report Card — Grey Cup Edition
The Grey Cup happened! And it was sad if you weren’t a Stampeders fan.
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Kick Point’s CFL Social Media Score Card — Week 22
What Happened During Week 22 — Eastern & Western Finals!
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Kick Point’s CFL Social Media Score Card — Week 21
It’s Friday and that means it’s time for another CFL social media score card!
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Kick Point’s CFL Social Media Score Card — Week 20
On the field there’s always a winning team, but is that true on the internet?
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Kick Point’s CFL Social Media Score Card — Week 19
On the field there’s always a winning team, but is that true on the internet?
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CASL Survey — The Results Are In
Canada’s anti-spam law (CASL) came into effect on July 1st 2014.
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CASL, One Month Later (Survey!)
Although we’re only a month in, we’ve already emailed our list 4 times.
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5 Reasons Why Canada’s Anti-Spam Legislation is a Blessing for Marketers
We all need to take a big breath here. This is not an emergency, do not sound the alarm.
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Your Impressions Don’t Impress Me Much
One of the most ubiquitous metrics in the digital marketing word is the “impression”.
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Canada is on LinkedIn. Why aren’t you advertising there?
Marketing on LinkedIn is relatively inexpensive since there aren’t a lot of people doing it, and the targeting you can use is impressive.
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MozCon 2013 — Next Level Local Tactics: Making Your SEO Stand Out
Here are the slides from Dana's talk at MozCon 2013 - Next Level Local Tactics: Making Your SEO Stand Out.
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Industry Canada Listings Affect Google Map Markers
Take a quick stop by your Industry Canada listing and make sure it’s correct!
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Utterly Arbitrary Metrics
Once you have real metrics, then you can start making goals that matter based on patterns that you find.
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Site Performance Dashboard for Google Analytics
Freebie: a custom dashboard for Google Analytics that gives you an at-a-glance view of your site performance.
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Yellow Pages Has A Bad Case of FUD
We've all been victims of FUD - fear, uncertainty, and doubt. It's a shady tactic and one that we hope most people see through.
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