Elizabeth Linder

Whether you’re a digital marketer trying to make sense of the ever-evolving SEO landscape or a business owner eager to boost your search visibility, Elizabeth is here (and genuinely excited) to help!

With almost a decade of hands-on SEO experience and a deep passion for digital strategy, Elizabeth excels at turning confusion into clarity and visibility into conversions.

Elizabeth was named one of BrightLocal’s Rising Stars of Local SEO in 2023 and is now one of BrightLocal’s top Local SEOs to follow. She’s also spoken at a range of industry events, including Local SEO for Ukraine and Local SEO For Good, and regularly contributes to Whitespark’s Local Search Ranking Factors Study. You might have also seen her on webinars like BrightLocal’s Shaping Local SEO Strategies.

Although Elizabeth may be best known as a Local SEO, her expertise extends well beyond that. She’s spent her years with Kick Point helping clients untangle technical SEO issues, implement complex schema markup, build impactful SEO strategies, and develop full-funnel content plans that resonate with users, search engines—and now LLMs. No matter how complicated the service or competitive the industry, Elizabeth believes there’s a clear SEO strategy for everyone.

Her SEO journey started with an internship at Kick Point in 2018, and she’s never looked back. Armed with a marketing degree and an insatiable drive to learn, Elizabeth dove headfirst into the world of SEO. Her advice for aspiring SEOs? Care deeply, stay curious, and never stop learning.

Elizabeth is especially passionate about demystifying SEO for others. She knows how overwhelming it can feel, like a never-ending list of tactics from automated tools and outdated agency audits. That’s why she focuses on helping people find the “why” behind those recommendations and inspires businesses and marketers to better understand how SEO truly fits into a broader marketing and business strategy.

Her approach to marketing at Kick Point is guided by a core belief: every piece of work should deliver clear, measurable value. Whether she’s working with clients or collaborating with teammates, Elizabeth brings a mindset of continuous improvement and integrity, always wanting to leave things better than she found them. She believes the best ideas are often born from multiple perspectives, and that stepping back to gain new input helps avoid tunnel vision and strengthens outcomes.

When she’s not fixing indexation issues or crafting SEO strategies, Elizabeth recharges through her love of horror films, cozy gaming, and LEGO modular sets (she’s been building since she was a kid). As a lifelong Taylor Swift fan—dating back to “Tim McGraw”—she regularly updates the office on the most up-to-date Swiftie news and recently checked The Eras Tour off her bucket list with Brittany.

Pro tip: Her day can be made with your favorite horror movie recommendation, a yap about the next Taylor Swift era, or your thoughts on a new LEGO set.