Where do you want to go?
You need to know what your organizational and marketing goals are — if you can’t tell us, we can’t help you achieve them! If you don’t have a clear picture of your goals just yet, we’ll help get you there.
Goals can get brushed off as being “fluffy,” but thoughtful, forward-thinking goal decisions give us tangible proof that the effort we put in together makes an impact. Goals keep both our teams accountable to the bigger picture.
Data & Insights
How will you know when you get there?
Measurement is a very important part of marketing. You need data you can trust. You need to make quick, intelligent financial decisions about marketing “in the moment”.
We use live Google Data Studio reports to make sure you can draw insights at a glance. When your boss asks “Did X campaign work?” or “Was our organic traffic impacted by Y?”, you’ll always have the answer ready to go. We’ll ask you to share your “wildest reporting hopes and dreams,” then build straightforward visual representations that can be reviewed 24/7 on any device, for any time period.
Prioritized Service Mix
What needs to happen to get there on time and on budget?
We don’t have set packages. If you’re looking for a transactional relationship, we are not a good fit. We hope you come to us with an open mind—ready to build a partnership on a foundation of mutual respect and candor.
We do a lot of things very well. We don’t have service pages because we found that they commoditize our expertise and bring in leads that aren’t a good fit for our team.
When we start working together, we’ll make your data a trustworthy decision-making source. Then we’ll use it to determine what we need to build together to achieve your goals. Your team will be actively involved every step of the way and you will always own everything we work on together.
How will you continue to do better?
Long term success doesn’t just happen. One and done projects don’t make you invincible. The work is never done!
When you work with us you will always have data you can trust, so you will know you are making the right decisions for your organization. As new things come up (new social media platforms, growing marketing opportunities, etc.), you’ll know what’s a good fit for your brand and what’s not. When Google makes changes (and they often do!) we’ll let you know how to handle things to maintain the integrity of your data.
The Further in the Future Future
What is your succession plan?
People change jobs. Markets shift and evolve. Google gives us things and then Google takes them away. You need a succession plan for your people and your data to protect your organization far, far into the future.
With governance controls, clear and updated training documents and videos, and a goal charter that grows as you do, we prepare your organization to approach future unknowns with confidence. We’ll build your service mix to be understood by anyone so knowledge is never lost in turnovers. We can’t predict what Google will do in the future, so we build data plans to be flexible enough to accommodate changes and provide ongoing education through our highly coveted (and often hilarious) weekly email newsletter as well.
Our Promises To You
We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).
We promise to maintain a project management system that makes sense for the scope of your project.
We promise to always be a team that works enthusiastically together and is committed to continuous learning.
We promise that when we don’t know the answer to a question, we will say “I need to get back to you on that” and then actually get back to you with what you need.
We promise to be transparent, show our work, and share with you freely—nothing we do is a mystery and we are happy to teach you as much as you want to learn.
Do you want to be an Exceptional Client™️?
Be honest. Share your ambitions and frustrations with us. Hold nothing back.
See value. Trust that we are experts sharing our expertise and significant experience with you.
Step back. Don’t forget to put yourself in the shoes of your clients and customers. Often what we build together is not being built for you.
Don’t rush. Things that seem simple can be difficult to build. Measure twice, cut once!
Champion change. Help your organization understand why we are working together—let’s make sure all stakeholders are on board.
Treasure time. No phone calls that could be emails. No lengthy email threads that could be solved with a quick call. No meetings without agendas.
Enjoy weekends. Marketing emergencies are rare. We’ve really only seen two (and both involved flooding, long stories). We won’t be in touch on the weekends or in the evenings (except for you, Australian clients, your timezones confuse us).