How we get together
Most of our partnerships begin with a discovery period. Your brand is made up of hundreds of moving pieces and the deeper the understanding we have of the journey you’ve taken to get to where you are, the better prepared we will be to get you to where you want to go.
Our discovery work starts with a set of questions that have been called “intense” and “more thorough than we have ever been asked before” and “existential crisis-invoking”. Many years using this discovery process has proved that doing a health check of all of your accounts and brand touchpoints is a powerful and efficient way to introduce our team to your organization.
When we get to know each other in a meaningful way, we will truly understand your goals and business. This positions us to make informed recommendations with accurate budgets, instead of relying on assumptions or trying to squish your unique needs into “Random Marketing Package #3” or “Cool Website Package #7”.
Get in touch to learn how our discovery process will work for you!
How we work together
After discovery, we’ll know how our project or partnership will be structured. Our next step is to clarify the goals we are going to achieve together in a goal charter. This is an important document that we’ll refer back to when we’re making decisions together, for example:
“We want to add a 75 second auto-play video to our homepage banner!”
“Hmm in your goal charter we’ve agreed to specific website goals about site speed and user experience. So… no!”
As projects progress, it’s easy to get caught up in shiny, flashy things, or to try to cut corners, but a clear agreement of the goals we are achieving together keeps everyone focused and aligned!
How our web projects begin
If discovery revealed that the first step should be upgrading your website, we begin with blueprints which are a detailed document outlining all of the pages on your site and their relationship to one another. Our plans here are the culmination of all of the research and exploration we’ve done together so far in discovery. We take the guesswork out of web projects by meticulously planning out details that are often (unfortunately) overlooked.
SEO and accessibility are foundational focal points of all of our website design and development work. We avoid the pain and strife of trying to “turn on the SEO” after launch and never get backed into a situation where we’re trying to sprinkle in accessibility features after someone calls your organization out.
We know which audience each page on your new website is for, what we want people to do on that page, how we’re going to track them, and how to report on what they do before we even start designing. After blueprinting, we move into SEO-focused writing, user-friendly and accessible design, and clean, flexible development. We’ll keep you involved in every step of the process so there are never any surprises.
Reporting, Research, Marketing
How we become your marketing partner
If you’ve already got a website that is modern, accessible, and technically sound, we will help you bring your audience to it. We’re known for our thorough keyword research and content writing that simultaneously convinces search engines to show your website to searchers and then convinces those searchers to buy whatever you are selling. We are also proud of our PPC work that has helped many organizations grow — whether that means they’ve expanded to new markets, been able to hire more team members, or realized significant profit increases.
We’ve also built and refreshed brands, designed logos and stationery, developed print advertising, wrapped vehicles, written cookbooks, managed Google Business Profiles (GBP) and social media accounts, audited websites and backlink profiles, designed tattoos and T-shirts, taught students, recruited, hired, and trained in-house marketers, and helped other agencies build smart analytics and reporting plans for their clients.
Our team members are very skilled and creative and have diverse work experiences, which means that if you have an idea or a dream for making your organization better, there’s probably someone here to help you figure out how to make it a reality!
Coaching and Training
How we prepare you for whatever is next
You can learn to write for the internet the way we do so that you are positioned well in search engines without sacrificing your brand voice! You can also learn how to manage your PPC campaigns — we’ll teach you our methods and then provide coaching until you feel ready to captain your own advertising ship.
When it makes sense for your team to take more and more of your marketing work in-house, we are very happy to teach you how to do what we do. (We hope you’ll still stay signed up for our weekly newsletter though, so you can stay up-to-date on marketing and KP team news!)
Marketing should not be mysterious. It’s a rewarding experience for our team to be able to help you cultivate the knowledge you need to do better marketing. We don’t want to trap you into contracts or own access to the tools you need. We believe in being an equal partner in supporting your business, not a gatekeeper.
Our Promises To You
We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).
We promise to maintain a project management system that makes sense for the scope of your project.
We promise to always be a team that works enthusiastically together and is committed to continuous learning.
We promise that when we don’t know the answer to a question, we will say “I need to get back to you on that” and then actually get back to you with what you need.
We promise to be transparent, show our work, and share with you freely—nothing we do is a mystery and we are happy to teach you as much as you want to learn.
Do you want to be an Exceptional Client™️?
Be honest. Share your ambitions and frustrations with us. Hold nothing back.
See value. Trust that we are experts sharing our expertise and significant experience with you.
Step back. Don’t forget to put yourself in the shoes of your clients and customers. Often what we build together is not being built for you.
Don’t rush. Things that seem simple can be difficult to build. Measure twice, cut once!
Champion change. Help your organization understand why we are working together—let’s make sure all stakeholders are on board.
Treasure time. No phone calls that could be emails. No lengthy email threads that could be solved with a quick call. No meetings without agendas.
Enjoy weekends. Our weekends are Friday, Saturday, and Sunday, because as of January 2023, we have moved to a four-day work week. Marketing emergencies are rare. We are not available on weekends, holidays, or in the evenings. We’ve really only seen two THREE (and both they all involved flooding, long stories).