Jen Salamandick

After graduating with a Bachelor of Business Administration degree in 2011, Jen spent some time pulling espresso shots and making (allegedly) the worst tall no foam whole milk lattes ever, while figuring out what a marketing career in Edmonton might look like.

Around the same time, she was helping a scrappy online magazine get off the ground. Her first assignment? “Figure out SEO.” She wrote exactly four title tags before boldly adding “Advanced SEO Skills” to her résumé. In hindsight, that overstatement was the start of something great because those first few keywords grew into what became Kick Point in 2012.

Since then, Jen has experienced just about every high high and low low of running a marketing agency: the wins, the setbacks, the (many) lessons learned the hard way. What’s kept her here isn’t chasing the spotlight, but the people she gets to work alongside. For many years she has focused on supporting others as they shaped their marketing careers: helping them discover what they do best, encouraging them to pursue it, and making sure they had the space, backing, and camaraderie to thrive.

Jen believes Kick Point is at its best because of the people who make it up. The team brings talent, candour, humour, and creativity to the table while leaving ego at the door, and that’s the kind of environment she’s proud to have helped foster alongside Managing Director, Laura Salter. Her favourite days have always been the ones where she can step back, see someone else succeed, and know she had even a small supporting role in the path they took.

Outside of Kick Point, Jen spends her time cooking (and watching Top Chef), planning her next trip (usually while still on a trip), biking (though she’s nervous going downhill because of a questionable fatherly teaching method way back in 1992), golfing (inconsistently despite years of lessons), and coaxing tomatoes to grow.

Jen loves early mornings outside with coffee in hand, no matter the weather. Marrying a Kiwi (Emma, who also works here) has given her the chance to explore New Zealand regularly and spend time with her nieces and nephews, which she considers one of life’s biggest wins.